E-Nor Blog Posts

Here are some posts that I wrote in the E-Nor blog. A sincere thank you to all my colleagues at E-Nor who help me a lot in writing these technical posts.


Time on Site 2.0 – Tracking Conversion Duration in Google Analytics

March 19, 2013 | Source: www.e-nor.com/blog

google-analytics-user-timingsThe average time spent by visitors on your website is four minutes. Is this good? Or is this something to be worried about? You begin to evaluate the time spent per visit and asked yourself questions such as [...]


LinkedIn 200 Million Users Email Blast – The Misleading Campaign

February 12, 2013 | Source: www.e-nor.com/blog

While I appreciate the fact that my LinkedIn friends made the effort to update me about the state of their network in 2012, the message I got today about my profile, Allaedin Ezzedin, being “one of the top 5% most viewed LinkedIn profiles for 2012” is more misleading than informing. [...]


Highlights from DAA San Francisco 2012 Symposium

August 30, 2012 | Source: www.e-nor.com/blog

Normally a new chapter of an organization takes some time (years in some cases) to catch up and be able to compete with other established chapters within the organization. Nevertheless, there is an exception to this rule and that’s if the new chapter was established in the Bay Area [...]


6 Digital Tasks You Can Do While Enjoying the Euro 2012 Games

June 28, 2012 | Source: www.e-nor.com/blog

Who said you can’t enjoy the Euro 2012 games yet still remain productive as a Digital Analyst? Here at E-Nor, we work hard, but we definitely play hard [...]


5 Tips for Web Analytics New Year’s Resolutions

December 29, 2011 | Source: www.e-nor.com/blog

Do you know that about half of all American adults say they are somewhat likely to make a New Year’s resolution? It goes without saying that most New Year’s resolutions are easier said than done [...]


Why Are Idiots Still Tracking Success?

August 19, 2011 | Source: www.e-nor.com/blog

Recently, I read an article on the BBC News site titled, “Civil servants’ web habits revealed”. The article was about the recent report released by the British Department for Transport on the thousand sites most visited by staff while at work [...]


Editing Comments and Posts in Google+, Pros & Cons

August 04, 2011 | Source: www.e-nor.com/blog

One of the unique features of Google+ is the ability to edit comments and posts. In Facebook, if you misspell a word in your comment or status update, the only way to fix it is to delete the entire post and rewrite it. [...]

Farmers’ Market and Social Media

April 26, 2011 | Source: www.e-nor.com/blog

I’m a big fan of our local farmers’ market. The market offers a huge variety of fresh locally grown produce, dairy products, flowers, fresh baked goods, honey and more. [...]

Quick Google Analytics Tip – How to Share Advanced Segments and Custom Reports

January 13, 2011 | Source: www.e-nor.com/blog

Just recently, one of our clients asked me to share with their analysts a number of custom segments and custom reports that I’ve created for them. With the new “Share” segment button, it was very easy to share the URL of the segments/report and email them to the client. [...]

Measure Impact of Brand Marketing Using Google Analytics

October 11, 2010 | Source: www.e-nor.com/blog

Recently, I had a conversation with some web analysts about the different traffic attribution models in Web Analytics. This is a topic that web analysts and marketers will never reach an agreement on! [...]

Segment Blog Commenters in Google Analytics

May 18, 2010 | Source: www.e-nor.com/blog

Recently Avinash Kaushik shared with his Facebook friends that his blog reached the following millstone: “# of comments on my blog = 8,000 today! Context: 221 posts. 471k words in posts. 742k words in comments.” [...]

Google Analytics’ Gift to Humanity: Multiple Custom Variables

May 18, 2010 | Source: www.e-nor.com/blog

Say you have an online store where you sell clothes for men, women, and children. Wouldn’t it be nice to have more visibility into the shopping experience based on site visitors’ age, gender, and products of interest? [...]

Tracking Online and Offline Marketing Campaigns with Google Analytics

April 21, 2010 | Source: www.e-nor.com/blog

Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. [...]

Customize Your User Experience with Google Analytics

February 8, 2010 | Source: www.e-nor.com/blog

Do you want to customize your user experience based on how many times visitors visited your site or how many pages they viewed? Maybe you are designing a web page where the layout of which depends on the number of visits to the site or depends on whether the page was a landing page or a category page [...]

Problems with the Bounce Rate in the Top Content Report

April 14, 2009 | Source: www.e-nor.com/blog

A lot of time, the issue is not reporting nor analysis but it is making sure: Data is accurate (or as accurate as it can get :) ) What we think we are analyzing is truly what we are analyzing [...]

Group Referring Sites in Google Analytics

March 06, 2009 | Source: www.e-nor.com/blog

Our objective is to group all domains and subdomains of related referring sites as one referring entity. For example, nextag.com, nextag.co.uk, and affiliates.nextag.com should appear as a single Nextag entity [...]

Avoid Data Dispersion: Salesforce & Adwords Integration

February 26, 2009 | Source: www.e-nor.com/blog

Integrating lead information from one system such as Google Adwords into a CRM like Salesforce is definitely not a new topic, especially since the Salesforce-Google Adwords integration has been announced for a while now [...]

Content Grouping in Google Analytics

January 30, 2009 | Source: www.e-nor.com/blog

The other day I was doing my daily reading and I came across the following paragraph: “Analytics people who like to cull patterns from massive amounts of data like to aggregate rather than split data [...]

Tracking Traffic from Press Releases in Google Analytics

January 13, 2009 | Source: www.e-nor.com/blog

You are working on your site’s SEO by publishing press releases and you wish to track traffic to your site from those press releases. You are not adding source campaign parameters to your links because you are not sure which sites will pick up your press release [...]

Cleanup your URLs with Search and Replace Filters

October 29, 2008 | Source: www.e-nor.com/blog

If your site has dynamic URLs then you might have a hard time making sense out of your data in Google Analytics. If for any reason you cannot convert your dynamic URLs to friendly URLs…search and replace filters are the answer! [...]

Custom Reporting

October 27, 2008 | Source: www.e-nor.com/blog

Recently, Google released a new feature called Custom Reporting [...]

Tracking Mobile Devices in Google Analytics

September 09, 2008 | Source: www.e-nor.com/blog

Today, people are more mobile and so is the Internet. People pay bills, read news, do shopping, and more using their mobile devices. Website owners should be aware of this fact and design their sites to be mobile-device friendly [...]

Optimize Form Length with Input Analysis

August 13, 2008 | Source: www.e-nor.com/blog

Many people, including myself, don’t enjoy filling out forms. Forms are usually long, unclear, and contain too many required fields, etc. To the contrary, from a business perspective forms are an excellent tool for gathering information [...]

No Data from One or More Sources in your Analytics Reports?

July 25, 2008 | Source: www.e-nor.com/blog

Have you ever experienced a call transfer from one department to another while you were calling to troubleshoot a problem in your machine or report a credit card fraud? [...]

Tracking E-mail Clicks across Multiple Pages

July 16, 2008 | Source: www.e-nor.com/blog

We often have an email address that is scattered all over our website and we not only aim to track the number of clicks on this email but rather also track the pages that this email is posted at [...]