Google Blog Posts

Here are some posts that I wrote in the official Google Analytics blog. A sincere thank you to all my colleagues at E-Nor who help me a lot in writing these technical posts.

The Power of Multiple Custom Variables – Part 2

June 14, 2010 | Source:

This is the second part of a two part deep dive guest post about using Multiple Custom Variables [...]

The Power of Multiple Custom Variables – Part 1

June 11, 2010 | Source:

This time of year is the perfect time for a deep-dive analysis of your online business. Summer is about to get under way, and the school year and holidays are a ways off. Equipped with the “Google Analytics more Powerful, Flexible and Intelligent” feature set [...]

Structure Your Account With Roll Up Reporting And More

September 29, 2009 | Source:

For the analytics ninjas out there, you know that data accuracy is probably one of the most challenging aspects of analytics across all solutions and platforms, and you learn to apply best practices and establish processes to improve data collection and reporting [...]

How to Setup Goals in Google Analytics

May 19, 2009 | Source:

In this post, we’ll explain what Goals are in Google Analytics, why they’re useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know who the Lakers are) [...]